As the market insights into a BERTIM Business Plan are based on systematic gathering and recording of data, ASM Market Research and Analysis Centre is conducting on-going research and analysis to identify opportunities for successful development of the BERTIM outcomes. This includes, the holistic renovation process approach, the RenoBIM Software Tool and the Prefabricated self-supporting timber modules with the integration of the HVAC system. As a result, Germany, Italy, Netherlands and Hungary have been selected as the best potential markets for the promotion and commercialization of the BERTIM results.
The countries have been identified on the basis of more than 100 measurements related to the EU states’ economic situation, condition of the construction sector , the number and size of multi-family buildings constructed between 1950-1980 (target group of the BERTIM project) and their energy consumption and efficiency. The measurements illustrate also the availability and popularity of educational, legislative, financial and fiscal instruments aimed at promotion of solutions which improve energy efficiency of buildings.
Construction market in Germany is characterized by the best perspectives for dynamic development in comparison to other EU member states. Its strong position is primarily related to the high investment rate and high number of existing multi-family buildings which were constructed between 1950 and 1980. The multi-family building stock in Germany is greater than in all other EU countries (expect Italy). Simultaneously, the German multi-family buildings are characterized by the relatively high space heating consumption per dwelling.
German law regulations should also be seen as a factor which increases the investment attractiveness within the German construction market. The national government implemented restrictive U values which have to be achieved by new and renovated buildings. Moreover, the German state offers many other financial and legislative instruments which encourage owners to improve energy efficiency in their buildings. The national government is also involved in promotion campaigns which aim at disseminating new solutions for saving energy.
Despite significant downfalls caused by the global financial crisis of 2008, Italian construction sector is still one of the largest construction markets in the EU. Additionally, Italy was able to stop negative economic trends and stabilize the construction sector production levels in 2014 (at 60% of the production index calculated in 2010). What is more, the number of multi-family buildings constructed between 1950 and 1980 in Italy is the largest among all EU member states.
It should be also stressed that Italian residential buildings are not characterized by high energy efficiency. Although this efficiency increased during last years, the disparity between Italy and other EU countries (such as Belgium, France, Germany and Poland) became larger than 15 years ago. As a result, Italian national government implemented several financial and legal instruments that may encourage investors to renovate their properties. Most of these tools are aimed at improving particular building parameters.
Although the number of Dutch multi-family buildings is not among the largest in the EU, Netherlands occupies the sixth position among other EU counties in terms of the size of the construction investment. Moreover, the Dutch companies have slightly increased their investment activity between 2013 and 2014, which suggests that the economic situation of the construction market in Netherlands is stable. It also creates good prospects for growth in the future.
Despite the fact that Dutch residential buildings stock seems to have high energy efficiency, the consumption of space heating per dwelling (with climatic corrections) is still over the average value calculated for all EU countries. Therefore, Dutch national government tries to reduce that consumption and pursues a very active policy aimed at improving energy efficiency in the construction sector. As a result, Netherlands offers significant opportunities for the commercialization of BERTIM products, implementing many financial and legislative solutions which should lead to new investment activities based on the green construction technologies.
Hungary represents the group of smaller EU construction markets. Nevertheless, since 2012 Hungarian construction sector still improves its economic potential and reduces negative consequences of the global crisis. It is quite an exceptional result in terms of economic recovery compared to the other EU states.
Current values of energy efficiency of Hungarian multi-family buildings constructed between 1950 and 1980 are significantly lower than the average value calculated for all EU countries. These buildings are characterized not only by high level of heating consumption but also by high U values for walls (1,45 W/m2K), while the same type of homes in other EU countries reach, on average, a level of 1,29 W/m2K. The government in Hungary tries to cope with low energy efficiency of Hungarian buildings and creates tools aimed at reducing energy consumption in the residential sector. Currently Hungary offers two financial instruments, nevertheless it is expected that next programs will begin soon and Hungary will join the group of countries which offer a good deal of tools that can support energy efficiency modification of the residential stock. This makes the Hungarian market an attractive target for the exploitation of BERTIM technologies.
In a further step, based on outcomes of market analysis regarding targeted countries, trends in construction sector, building typologies chosen, identified barriers etc., business models will be elaborated and verified for the BERTIM results.
• The Buildings Performance Institute Europe, Data Hub for the Energy Performance of Buildings, http://www.buildingsdata.eu/country-factsheets
• MURE energy efficiency indicators and data, http://www.measures-odyssee-mure.eu/query-energy-efficiency-policy-household.asp
• ODYSSEE energy efficiency indicators and data, http://www.indicators.odyssee-mure.eu/energy-efficiency-database.html